The three core principles of the KKMF are PLAY, PERFORM AND PROSPER.

This essentially acts as the vehicle for the implementation of our theory of change. Every idea needs a good road map, and ours has been created through the use of the three P's. This leads to a child getting the opportunity to play multiple sports, perform in competitive leagues and learning crucial life skills through self-awareness and experiences of playing. On a very simple level, play, perform and prosper have easy to achieve goats.

Playing means that children have access to quality sports and physical education training in school and beyond. Perform would lead to exposing the children to diverse opportunities to showcase their skills, such as the KKM League and other mohalla tournaments.

This leads to the ultimate goat of prosper which sees the holistic growth of the kids through this process. Pros-per would refer to their mental as well as physical development within the society that they live in.

Physically prospering would refer to increase in strength, stamina and change in food habits. Mental development would see skills of leadership, accountability and responsibility grow in them.